"The Intertwine Group offers concrete solutions. They take action and make things happen. This holds true especially when it comes to investment readiness and go-to-market strategy." 

Shari Leidich - Founder, Know Brainer Foods

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How We Help

Our 3-stage process

 

SEED:  We set the foundation in this stage by engaging fully in your business and conducting a rapid current state assessment. We look at the products, packaging, costs, and positioning. We examine the problem that your brand solves or the unmet need it fills. We quantify the addressable market. We review your current pitch deck, sales & marketing materials, promotional activity and evaluate your distribution, velocity, and supply chain. We review your Go-to-Market economics and assess your investment readiness and business scalability. We meet with you and your team to understand your guardrails, vision, goals, and risk tolerance. We listen, we ask, and then we listen some more. Taking what is learned, we lead you through the process of crafting the optimal investor presentation including the construction of an effective pitch deck. We help you profile your ideal investor partner and identify the support needed beyond capital. We help you prepare for meetings and identify industry events and pitch contests that should be considered.

CULTIVATE: In this stage, we growth hack, creating and implementing omnichannel controlled experiments that prove product/market fit, build velocity, and generate revenue. Informed by the results of those experiments, we construct the Route-to-Market strategy. We identify the optimal channel targets, such as foodservice, conventional retail, mass, specialty/natural, club, drug, c-store, online retail, and direct-to-consumer. The strategy also pinpoints the best delivery mode, such as broad-line, specialty, DSD, or direct to the warehouse. In addition, focus is placed on designing the logistics and sales structure. We then work with you to construct the Go-to-Market strategy. This includes the creation of the sales, marketing, public relations and trade plans. We help construct sales presentations and establish channel specific customer targets. We work together to model the brand's potential revenue, velocity, and distribution over the next 12, 24, & 36 months identifying what it will take to get there, and the risks involved.

GROW: For a business to grow the organization needs to be able to scale and that requires execution and accountability. In this stage, we assist in the implementation of the developed strategy, helping you source, train, and manage your brokers and sales team. We aid in the administration of your trade and promotional plan and work in support of your distributor and e-commerce execution. We are active in all pre-call planning for buyer and investor presentations. All stakeholders, including The Intertwine Group, are held accountable. Weekly accountability calls are hosted, KPIs developed and measured, and broker performance reviewed. Each month there will be a formal review of the revenue and velocity numbers as compared to forecast.  All of the above being done to help install the best-practices and processes needed to support growth.