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How It Helps

The Benefits of the Threefold Path


Seed


Position

→    Cogent growth hypothesis
→    An effective investor presentation
→    Ideal investor profile
→    Support beyond capital
→    Outreach and meeting preparation

Assess

→    Addressable market
→    Product/Market Fit
→    Go-to-Market economics
→    Business scalability
→    Investment readiness


Cultivate


Growth Hack

→    Omnichannel controlled experiments
→    Validated assumptions
→    Voice of consumer clarity
→   Proven scalable model
→  Insights and learning

Go-to-market

→    Detailed sales strategy
→    A marketing & PR framework
→    A developed trade plan
→    Optimized pricing architecture
→    Revenue, velocity, & distribution forecast


Grow


Accountability

→    OKR development & measurement
→    Weekly accountability call
→    Monthly financial & sales review
→    Quarterly strategy recalibration
→    Pre-call planning

 

Ecosystem

→    Introduction and exposure
→    Sourcing & training
→    Implementation support
→    The right mindset
→    Optimal team


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‘We originally brought TIG on to advise on Sales and Trade Spend related things but very quickly realized that they had value far beyond those topics. They have proven to be an invaluable resource and sounding board in nearly all areas of our business. From headcount and budget, to financial model and investment opportunities. We are very happy to have them on our team!”

Sadie Olsen
Founder, Otto’s Naturals