"The Intertwine Group offers concrete solutions. They take action and make things happen. This holds true especially when it comes to investment readiness and go-to-market strategy."
Shari Leidich - Founder, Know Brainer Foods
How We Help
Our 3-stage process
SEED: We engage fully in your business and conduct a comprehensive current state assessment. We look at the products, packaging, costs, and positioning. We review your sales presentations, marketing materials, promotional activity and evaluate your distribution, velocity, and supply chain. We meet with you and your team to understand your vision, goals, and risk tolerance. We listen, we ask, and then we listen some more. Taking what we’ve learned, we deliver our assessment of the brand's potential revenue, velocity, and distribution in the next 12-24 months. We identify what it’s going to take to get there and the risks involved. We’ll then pause and review the assessment ensuring that we’re aligned and confident in advancing to the next stage.
CULTIVATE: The first step of this stage is to construct the Route-to-Market strategy. We identify the optimal channel targets, such as food service, conventional retail, mass, specialty/natural, club, drug, c-store, online retail, and direct-to-consumer. We also determine the best delivery mode, such as broad-line, specialty, DSD or direct to the warehouse. In addition, we focus on the supply chain and sales structure. In the second step of this stage, we construct the Go-to-Market strategy. This includes the creation of the sales, marketing, public relations and trade plans. We determine the prudent geographic concentration, create sales presentations, and establish customer targets and forecasts.
GROW: A well-developed plan requires execution and accountability. In this stage, we execute for you. We help select and manage your brokers and mentor and train your sales team. We administer your trade and promotional plan and work to support your distributors. We hold all stakeholders accountable, including ourselves. We host weekly accountability calls, develop and measure KPI's, conduct broker and store audits, and generate category and performance reviews.