What We Do

The threefold path

SEED: We assess the products, packaging, costs, and positioning. We examine the problem that the brand solves or the unmet need it fills. We identify the addressable market. We review the current pitch deck, sales and marketing materials, promotional activity and evaluate the distribution, velocity, and supply chain. We review unit and channel economics and assess the investment readiness and business scalability. We meet with you and your team to understand your guardrails, vision, goals, and risk tolerance. We listen, we ask, and then we listen some more. Taking what is learned, we lead you through the process of crafting a cogent growth hypothesis outlining the revenue, velocity, distribution targets and their cash implications for the next five years. Jointly, we develop a clear capital strategy, prepare for investor meetings and get you involved in industry events and pitch contests that drive brand exposure.

CULTIVATE: We growth hack, creating and implementing omnichannel controlled experiments that validate product/market fit, prove velocity, and generate revenue. Informed by the results of those experiments, we construct the go-to-market strategy. We identify the optimal channel targets such as foodservice, alternative outlets, conventional retail, mass, specialty/natural, club, drug, c-store, online retail, and direct-to-consumer. We then focus on brand activation, jointly constructing a trade plan as well as a marketing and PR framework. We tackle organizational design preparing to absorb growth and plug the brand into the industry ecosystem. We surround the brand with the team needed to scale, helping to source, train and manage brokers, agencies, and service providers. We leverage our industry partnerships facilitating access to programs and special pricing otherwise not available.

GROW: We build founder community facilitating its growth through our virtual happy hours, founder dinners, masterclasses, mentor match program and annual onsite founders’ retreat. We are active in all pre-call planning for buyer and investor presentations. All stakeholders, including TIG, are held accountable. Accountability calls are hosted, and a master task board maintained. OKRs are developed and measured. Each month there is a formal review of revenue and overall performance. All of the above is done to help install the best-practices and processes needed to support growth and scale.